Dead Sea Mag

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Why Use Dead Sea MAG® as your snow and ice melt chemical of choice? The reasons are many.

Dead Sea MAG® out-performs other ice melters.

It melts ice effectively at temperatures as low as -13°F (-25°C), which is considerably below most other products. And it works fast. In tests at 21°F, within 15 minutes of application, MAG melted twice as much ice as rock salt (halite). Whether at home or at the workplace , safety is a critical issue; walkways must be kept clear to avoid injuries.

Dead Sea MAG® is safer for concrete.

The use of most ice melters can result in damage to concrete sidewalks and driveways. So when you choose or recommend a premium ice melt for concrete, keep this in mind: Independent tests conducted by the National Research Council’s Strategic Highway Research Program (SHRP) show that other products caused significantly more chipping and scaling than MAG®. Two additional independent tests by the Virginia Department of Transportation and the Swedish VTI confirm SHRP’s findings that MAG® is significantly safer on concrete.

Dead Sea MAG® is safer for people and pets.

When it comes to children and pets, you want peace of mind. MAG®’s very low toxicity (almost three times less toxic than common table salt and eight times less toxic than calcium chloride) makes it much safer to use around residential areas and workplaces. And unlike some ice melters, MAG® won’t burn or irritate the skin. As we all know, wintry weather won’t keep dogs or cats inside. With MAG®, there’s less worry when pets lick their paws when they return from a walk. MAG® is actually used in some farm feed stocks as a mineral supplement.

Dead Sea MAG® is safer for the environment.

Each spring, the runoff from melting ice and snow dumps harmful chlorides into lakes, rivers, and reservoirs. When MAG® is used, chloride contamination in surface waters is reduced because environmentally friendly MAG® contains at least one-third less chlorides than either calcium chloride or sodium chloride.

Dead Sea MAG® is safer for plants.

Winter is hard enough on plants and shrubs without the added damage caused by some ice melters. Using MAG® as directed keeps green areas healthier. Magnesium is a common ingredient in most fertilizers.